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Emma Ashford

One of the UK’s leading sleep experts & insomnia therapists, founder of Sleep Seekers, creator of Managing Minds and therapist at Stepping Stone Therapy.

Emma is available for TV, Radio and

Press Interviews

Browse Services:


▫︎ Sleep Seekers ▫︎

Whether you’ve struggled with insomnia for years and feel you’ve tried everything, have developed an anxiety of sleep or just want to learn how to get the best possible sleep, you’re in the right place. Sleep Seekers is all about promoting and restoring good quality, natural sleep.

▫︎ Managing Minds ▫︎

A hub of programmes and resources to help you to learn how to manage stress and improve your self esteem amongst many other topics. Emma’s overriding philosophy is that it doesn’t matter what kind of mind you have, all that matters is that you learn how to manage it.

▫︎ Stepping Stone Therapy ▫︎

Emma’s 1-1 therapy services, recently passing the 10 years in business milestone. It aims to support you to make changes now as well as empower you with a toolbox you can dip into whenever you need it.

▫︎ Well-Being Consultancy ▫︎

I make it easy for you to discuss and improve psychological wellbeing in the workplace. With my support, your organisation can meet and exceed its duty of care, create a positive wellbeing culture and implement gold standard trainings and support packages for staff at every level.

Professional Experience

Trusted for her qualified expertise, experience, and empathy Emma brings a huge amount of understanding and reassurance to her work whilst maintaining a positive and often humorous attitude in difficult topic areas.

A highly-experienced psychotherapist, counsellor, NLP practitioner, hypnotherapist and coach specialising in sleep disorders, Emma has worked with hundreds of patients in private practice, where her unique SAFE Sleep FormulaTM helps her clients overcome their insomnia.

Emma has been featured in publications such as The Guardian, Natural Health Magazine, Healthy Magazine and was a regular contributor to the Sheffield Star advice section. Emma was featured on BBC’s Look North, advising on sleep during the Covid19 pandemic.

Author of QuickCalm and international speaker, Emma gives interviews on sleep education, the prevention of insomnia and protecting sleep. A trusted consultant and trainer, Emma provides sleep and stress management consultancy, talks, workshops and bespoke programmes for both private and public sector organisations such as NatWest and South Yorkshire Police.

picture of Emma Ashford

A highly sought-after Insomnia Therapist, as her private practice waiting list in the UK grew, Emma embraced the opportunity of technology. Today, clients from all over the world, can be taken through the SAFE Sleep FormulaTM online, from the comfort of their own homes – with the same results.

Managing minds was created by Emma to empower people from all over the world to learn how to take control of their lives and wellbeing by managing their minds. This uses all her signature methods, developed over years of experience to manage problems such as stress, self esteem, assertiveness and many other issues.


Snapshot Of Achievements

10 years therapy practice supporting and empowering 100’s of clients

▻ Developed my own highly effective models of working which have then been adapted to online resource centres to support consistent and lasting change

Finalist for an MPower national business award

Featured in The Guardian, Natural Health, Healthy Magazine, on Local Radio stations and featured on Look North TV news

First book published in 2013

Trained in a huge range of therapeutic and behavioural change approaches including Integrative Counselling, Hypnotherapy, CBT and NLP

Trained 1500 police staff on shift work and sleep

Delivered training, workshops and key notes for various businesses and organisations

Key Qualifications:

A member of the:

British Association of Counselling and Psychotherapy (BACP) 

British Sleep Society (BSS)

General Hypnotherapy Register (GHR)

Emma holds a:

Professional Diploma in Counselling and Psychotherapy

Certificate in Treating Insomnia and Sleep Disorders

Hypnotherapy Practitioner Diploma (HPD)

Diploma in Hypnotherapy (DipH)


Diploma in NLP (Neuro-Linguistic Programming) and Life Coaching

BACP Certificate in Resource Based Therapies (Positive Psychology

Certificate in Anxiety, Stress and Panic

Emma is also qualified in:

Motivational Interviewing

Brief Solution Focused Therapy

Brief Solution Focused Therapy with Difficult and Complex Clients